We’ve heard it way too many times before. Stagnant Facebook pages and no ability to sponsor Instagram posts, all because an account was wrongly flagged for spam and disabled.
It’s a nightmare for a business owner that is relying on their Facebook to make money and because Facebook is a behemoth on the internet, there is really no recourse moving forward. There is no one you can call and their verification procedures are archaic, not to mention take forever. By the time you get your account back (if you do at all), you may have lost hundreds or even thousands of dollars.
There is little you can do to rectify it once this happens, but there are steps you can take as a precaution before the dreaded deletion goes down.
Always have a back-up.
You’re likely the main administrator for the ads account and the Facebook page. Add someone else and do it right now. Make sure that it’s someone that you can trust to let you back in should something happen. Alternatively, make a fake account and keep that login information safe. Never have just your account administrating your business page. Sometimes getting locked out is forever.
Don’t be in a situation where you need it.
It’s easy to rely on one stream of income, especially when it seems like it’ll never end. But don’t get caught up in thinking that Facebook will always be around. Make sure you’re putting as much effort into your Instagram strategy and optimizing your website. Search engine optimization and making your online store as effective as possible is a good start.
Consider focusing on organic reach and a genuine following.
It can be relatively easy to dump a sizable budget into your Facebook ads, but if you’re not cultivating the relationship between your brand and them once they get to your page, you might be wasting your money. Make sure that you are responding to comments, engaging with other pages, and answering questions. Be as real as possible with your audience and they will find other places to engage with you.
Building a loyal following and maintaining a back-up plan is the best way to make sure that your business doesn’t utterly fall apart when your Facebook page does. Has this happened to you? Let us know and we can help you rebuild. Send us an email and we will do a complementary digital audit just for you with actionable recommendations and a full plan.