Holiday Craziness: Be Prepared for Anything

It’s the holiday season, so anything that can go wrong will go wrong. If your patience is wearing thin as a business owner, then that is probably how your customers are feeling too. Keep this in mind when you’re preparing any sort of project plan of marketing campaign in the next few months.

During November and December if you promise something, be prepared to deliver. If you have deadlines to meet, then you better meet them. During the holidays, it’s more important than ever to underpromise and overdeliver. We talked last blog about how your customers are already stressed out, now we’re talking about what happens when everything hits the fan anyway.

Have a support system on standby. 

T’is the season for online shopping and more customers than ever are refusing to leave their homes to finish up their shopping. If you have an online option for your customers during the holidays, better believe it will be their first option.

Know what your priorities are coming into the holiday season and automate what isn’t a priority. Don’t forget about your content marketing strategy in November and December, but automate what you can so that you can focus on the things that need to be done day-to-day. If you want to run video advertisements on your social media, make sure that it’s recorded and ready to go long before its post date.

If your website and ecommerce site needs to be adjusted for Christmas, then make sure that all of that graphic content is ready to go as soon as possible. Your content should be ready to go at the beginning of November so that you’re not stressing out about the possibility of everything going haywire last minute.

When you’re thinking about your ecommerce site, consider the amount of traffic you’re expecting during the holiday season. Call your website hosting service and verify that you can handle a large amount of traffic. The last thing you want if your reputation affected by downtime on your website.

Having a support system on standby to develop holiday content, manage your ecommerce website and fulfilling on your digital market campaign will allow you to have more on-on-one time with clients and focus on what’s most important to your business in the short amount of time we have left.

Brick and mortar activations need to be immaculately planned. 

Don’t leave anything to chance during the holiday season, especially not when it comes to your in-store experience. Don’t leave any stone unturned. In fact if you’re reading this right now and still thinking about what the plan will be, I’d almost advise against it.

Make sure that you have plenty of planning time to make contingency plans for all of your contingency plans. For example, if you’re having an in-store Christmas party with a Santa actor make sure that the event marketing is done ahead of time and have multiple people on call. If you’re sending out holiday cards to clients, ensure that you have a workback schedule so that their cards reaches them before they’re on vacation.

You need to have a plan in place for everything so that when the day comes, it runs as smoothly as possible.


During the holidays, it’s more important than ever to make sure that you’re prioritizing the activities that are closest to the money. If you have a holiday marketing strategy but you need someone to fulfill on that content, make sure you delegate the task. If you don’t have a holiday marketing strategy but you can’t spare the time of the staff, then delegate the task. If you don’t have someone on standby in case everything goes wrong, make sure you know someone’s number to handle it.

Your time is as finite as your clients and customers right now, so it’s the perfect time to ask for help if you need it. Make the holiday sales season as enjoyable for you as it is for your customers and hire a partner when you need them.

Grizzly Marketing is available all holiday season to work alongside you to meet your marketing and sales goals.

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